Northline Supply
Client
Meijer | COHO Creative
Project type
Clothing & Fashion
SERVICES
Visual Identity, Brand Strategy, Image Retouching, Digital, Packaging, Photography Direction
Meijer’s Northline Supply brings quality, durable workwear to the people who keep the Midwest moving. Crafted for workers, makers and everyday go-getters, the brand reflects the hardworking spirit of the communities it serves.
I had the pleasure of working on this brand from start to finish, working with a talented team of designers on brand strategy and naming. Chosen as the lead concept, I followed my logo from sketch all the way through design revisions and finalization to store shelves and construction worksites near me.
All product names, logos, brands, designs, and other intellectual property featured or mentioned in this portfolio are the property of their respective trademark and copyright holders, including COHO CREATIVE, WOVENWORKS GLOBAL, and their respective clients. Use of these names, logos, and brands does not imply endorsement, sponsorship, or affiliation with the author of this portfolio. These works are displayed solely for portfolio and illustrative purposes to showcase past professional experience.