Purple Cow
Client
Meijer | COHO Creative
Project type
Consumer Packaged Goods
SERVICES
Packaging, Image Retouching, Visual Identity, Art Direction, Digital, Photography Direction, Finalization
Meijer’s Purple Cow brings more fun to the freezer aisle with award-winning ice cream and design that’s just as joyful as what’s inside. At COHO Creative and WovenWorks, I was on the team that brought Purple Cow’s iconic, playful, and heritage-inspired identity to life through design, image direction, retouching, extension, adaptation, and finalization. We ate a fair bit of ice cream along the way, too.
All product names, logos, brands, designs, and other intellectual property featured or mentioned in this portfolio are the property of their respective trademark and copyright holders, including COHO CREATIVE, WOVENWORKS GLOBAL, and their respective clients. Use of these names, logos, and brands does not imply endorsement, sponsorship, or affiliation with the author of this portfolio. These works are displayed solely for portfolio and illustrative purposes to showcase past professional experience.