Smithfield Meats
Client
Smithfield | COHO Creative, WovenWorks
Project type
Consumer Packaged Goods
SERVICES
Packaging, Image Retouching, Visual Identity, Art Direction, Digital, Photography Direction, Finalization, PR Gifting
I designed branding and packaging for Smithfield Meats across multiple brands such as Smithfield, Nathan's Famous, Armour, and Carando. For this client, I worked on many projects from start to finish - implementing brand elements, making both "evolutionary" and "revolutionary" design decisions for the Smithfield Meats brand.
I worked on many photoshoots and design direction projects where I created design intent, led photoshoots, completed retouching and extension and finalization on multiple product forms.
My work for Smithfield is currently on shelves across America, featured as primary assets on the Smithfield website, and was featured on a TV advertisement that played during the 2026 World Cup mid-game programming.
All product names, logos, brands, designs, and other intellectual property featured or mentioned in this portfolio are the property of their respective trademark and copyright holders, including COHO CREATIVE, WOVENWORKS GLOBAL, and their respective clients. Use of these names, logos, and brands does not imply endorsement, sponsorship, or affiliation with the author of this portfolio. These works are displayed solely for portfolio and illustrative purposes to showcase past professional experience.